Mayder / Brand applications

Turn complexity
into structure.

The original folded symbol meets a lowercase wordmark and a coral, aubergine and blush palette.

mayder
mayder

Symbol variants.

Primary symbol
Light symbol
Monochrome symbol

Color with purpose.

Coral
#FF6046

Aubergine
#28172D

Blush
#FFF0EB

Two parts form one composition: structure, connection and change. The diagonal opening and folded ends keep the original design. Coral marks key points. Aubergine supports text and dark surfaces. Blush adds space.

Architecture. Product. Engineering.

The site uses Outfit, hosted locally under the SIL Open Font License. The outlined wordmark uses this family with a custom angled e that echoes the symbol.