Mayder / Brand applicationsTurn complexity
Turn complexity
into structure.
The original folded symbol meets a lowercase wordmark and a coral, aubergine and blush palette.
Symbol variants.
Color with purpose.
Coral
#FF6046
Aubergine
#28172D
Blush
#FFF0EB
Two parts form one composition: structure, connection and change. The diagonal opening and folded ends keep the original design. Coral marks key points. Aubergine supports text and dark surfaces. Blush adds space.
Architecture. Product. Engineering.
The site uses Outfit, hosted locally under the SIL Open Font License. The outlined wordmark uses this family with a custom angled e that echoes the symbol.